We detail every browser token, advertising click identifier, and Consent Mode signal.
This document sets out the precise mechanics of local browser storage on pwpros.us, the exact attribution parameters used across active Google Ads, Microsoft Advertising, and Meta campaigns, and how property owners maintain full control over client cookies.
1. Effective Date & Scope
This cookie policy took effect on October 17, 2026. It applies to all domains, sub-domains, and web interfaces operated by POWER WASHING PROS under pwpros.us. The policy governs the placement, reading, and lifespan of browser HTTP cookies, local storage items, and session tokens utilized during exterior wash inquiries and paid advertising conversions.
2. Cookie Categories & Operational Roles
We classify browser storage into three technical groups to ensure complete clarity regarding what runs by default versus what requires your affirmative consent:
1. Strictly Necessary Storage: Essential for core website operations. This includes the security token that prevents automated bot submission on our estimate forms, the local storage string holding your consent decision, and the session token for the live chat dispatch panel. These mechanisms do not track browsing behavior across third-party websites and cannot be disabled without breaking estimate dispatch.
2. Measurement & Performance Storage: Aggregated measurement tools that monitor load times, page rendering stability across mobile viewports, and interaction rates with our square-foot pricing calculator ($0.10 to $0.80 per sq ft).
3. Advertising & Conversion Attribution: Tags deployed to connect incoming paid clicks from search queries (such as commercial facade washing or driveway oil stain removal in Comal County) with completed estimate submissions. These tokens allow us to evaluate campaign effectiveness without selling personal contact information to data brokers.
3. Exhaustive Storage Key Inventory
The ledger below lists every cookie, local storage key, and session token deployed across pwpros.us, together with its setting party, purpose, and expiration timeline:
| Token Identifier | Setting Entity | Operational Purpose | Lifespan |
|---|---|---|---|
site_consent_v2 |
pwpros.us (First Party) | Stores the visitor's cookie consent preference ('granted' or 'denied') to prevent repeated banner presentation across pages. | 12 Months |
pwpros_chat_token |
pwpros.us (First Party) | Stores a cryptographic session token in localStorage to maintain conversation continuity with technician Ivan Petrov in the chat widget. | 12 Months |
_gcl_au |
Google Ads (Third Party) | Experimentation and attribution cookie used by Google Ads to measure ad conversions when ad_storage consent is granted. | 90 Days |
_uetmsclkid |
Microsoft Advertising | Attribution token passed by Bing Ads to correlate incoming msclkid parameters with inquiry form completions. | 90 Days |
_fbp |
Meta Ads (Third Party) | Facebook Pixel identifier used to evaluate conversion events for commercial exterior washing campaigns when consent is active. | 90 Days |
at_render_ts |
pwpros.us (First Party) | Session-level Unix timestamp recorded at page render to calculate form completion elapsed time and reject automated submissions. | Browser Session |
4. Active Advertising Networks & Click Identifiers
POWER WASHING PROS runs active digital marketing campaigns. Traffic directed to pwpros.us arrives via paid placements on Google Ads, Microsoft Advertising, and Meta Ads. When an advertisement is clicked, the network appends a distinct query parameter to the landing page link:
Google Ads: Appends the gclid (Google Click Identifier) parameter. This string allows Google's conversion infrastructure to record when an exterior cleaning search query culminates in a valid quote request.
Microsoft Advertising: Appends the msclkid parameter to measure Bing search network conversions across Comal County and the broader Texas Hill Country.
Meta Ads: Appends the fbclid parameter when visitors navigate from Instagram or Facebook business feeds.
These parameters are processed dynamically to preserve campaign data without attaching permanent tracking profiles to visitors who decline non-essential storage.
5. Consent Mode v2 Signal Architecture
This website enforces Google Consent Mode v2 directly at script execution time. Before any advertising tag or script payload runs, the following four measurement signals are initialized in a locked 'denied' state:
ad_storage: Denied by default. Restricts writing of advertising-related cookies.ad_user_data: Denied by default. Blocks transmission of user identifiers to ad network APIs.ad_personalization: Denied by default. Disables remarketing audience assignment.analytics_storage: Denied by default. Prevents measurement cookies from persisting across browser sessions.
Only when a visitor affirmatively interacts with our banner and selects 'Allow Storage' are these four signals updated to 'granted'. If the visitor declines or later updates preferences, all signals are immediately set back to denied.
6. Consent Control & Revocation Mechanics
Consent is requested on your initial page visit through our non-blocking bottom banner. You have complete autonomy to choose:
Acceptance: Clicking 'Allow Storage' updates our Consent Mode v2 signals to granted and records your choice in site_consent_v2 for 12 months.
Modification & Revocation: You can change or revoke your decision at any time. Clicking the persistent 'Cookie Settings' button located in the footer legal bar re-opens the consent dialog instantly. Selecting 'Strictly Essential' resets all advertising tokens, deletes existing attribution cookies, and restores the denied state across all platform APIs.
7. Technical Impact of Declining Cookies
Declining optional cookies will not impede your ability to use any service on pwpros.us. What still works:
- All exterior washing service pages, rates ($0.10–$0.80 per sq ft), and chemical safety guides remain 100% accessible.
- The interactive square-footage and water load sizing calculator functions fully, performing all computations directly in local client memory.
- The estimate inquiry form submits directly to rumi861.php with full server-side validation.
- Direct telephone links to Ivan Petrov at (830) 305-1429 and email links operate normally.
What stops: Advertising networks will receive zero conversion attribution tags, cross-session chat transcript continuity may reset when the browser tab closes, and anonymous site interaction telemetry will not be recorded.
8. Third-Party Privacy & Cookie Policies
To review how our advertising and infrastructure partners process telemetry under their independent global policies, consult the official documentation linked below:
Google Ads: Details on data privacy, Consent Mode v2 mechanics, and ad personalization controls are available at policies.google.com.
Microsoft Advertising: Bing Ads data handling, UET tag parameters, and user opt-outs are governed by the Microsoft Privacy Statement at privacy.microsoft.com.
Meta Ads: Facebook Pixel and conversion API data standards are detailed in the Meta Privacy Policy at facebook.com/privacy.
9. Contact for Cookie & Storage Inquiries
If you have specific technical questions regarding any cookie, token identifier, or tracking script on pwpros.us, contact our operational office directly:
Just as rotary surface cleaners maintain consistent 3000 PSI pressure across flat concrete without streaking, our tracking policies maintain absolute precision without invasive user profiling. Exterior cleaning bids across New Braunfels are calculated strictly by the square foot ($0.10 to $0.80) and verified job scope.